Starting a blog with Blogger is easy. Building a properly configured Blogger website is another matter.
After creating a Blogger blog, many beginners immediately start publishing articles without reviewing the platform's settings. That can lead to problems with search visibility, security, comments, domain configuration, SEO, analytics, navigation and monetization later.
The good news is that Blogger provides a wide range of settings that allow you to configure how your blog operates. You can control your blog's identity, privacy, publishing options, permissions, comments, search-engine visibility, custom domain, indexing, feeds and monetization-related features from the Blogger dashboard.
In this guide, we'll walk through the major Blogger settings and explain what they do, why they matter and how you should configure them for a professional blog.
What Is Blogger?
Blogger is Google's blogging platform for creating and publishing websites and blogs.
A new blog can be created with a Blogspot address, and Blogger also supports connecting a custom domain. Google provides settings for managing the blog's title, description, language, search visibility, HTTPS, permissions, comments, feeds, indexing and other features.
Blogger can be used for many types of websites, including:
- Personal blogs
- Technology blogs
- Educational websites
- Business blogs
- News and information websites
- Tutorial websites
- Affiliate marketing websites
- Portfolio websites
- Hobby websites
- Online publications
However, regardless of the type of blog you're building, the first step after creating it should be proper configuration.
How to Open Blogger Settings
To access your Blogger settings:
- Sign in to Blogger.
- Select the blog you want to manage.
- Look at the menu on the left.
- Click Settings.
Blogger's settings are divided into several sections. The exact appearance of the dashboard can change as Google updates Blogger, but the major configuration areas include Basic, Privacy, Publishing, HTTPS, Permissions, Posts, Comments, Meta tags, Errors and redirects, Crawlers and indexing, Monetization and Feed settings.
Let's examine the important ones.
1. Configure Your Blog Title
The Title is the name of your blog.
For example:
W3 NOTES
Your blog title should clearly represent your brand or publication.
A good title should be:
- Memorable
- Easy to spell
- Relevant to your subject
- Consistent with your branding
- Easy to recognize
Avoid changing your blog title frequently. Once you've established your brand, consistency becomes important.
For a technology publication such as W3 NOTES, the title should remain consistent across the blog, YouTube channel, social media profiles and other platforms where the brand appears.
2. Write a Clear Blog Description
The Description tells visitors and search engines what your blog is about.
For example:
W3 NOTES explains technology, artificial intelligence, websites, digital business, online tools, cybersecurity and the Internet in simple, practical guides.
Your description should explain your publication naturally.
Don't turn it into a list of keywords such as:
Technology, AI, money, blogging, SEO, websites, Internet, technology blog, AI blog...
A good description communicates the purpose of the website rather than attempting to manipulate search rankings.
3. Select the Correct Blog Language
Choose the primary language in which your blog publishes content.
For an English-language publication, select English.
This is particularly important if your articles, navigation and other major elements are written in English.
Your language setting should correspond to the actual language of your content.
4. Configure Adult Content
Blogger provides an Adult content setting for blogs containing adult content.
If a blog contains content that requires an adult-content warning, Blogger can display a warning page before visitors access the blog. Google specifically requires appropriate warnings for pornographic or sexually explicit content.
For a normal technology, education or business blog, this setting would generally not be enabled.
Don't enable it simply because you discuss mature subjects in an educational context. The setting is intended for content that actually falls within Blogger's adult-content requirements.
5. Add Google Analytics
Blogger supports Google Analytics integration so that publishers can understand how visitors interact with their websites.
Analytics can provide useful information about:
- Website visitors
- Traffic sources
- Popular pages
- User engagement
- Devices
- Geographic audiences
- Acquisition channels
For a serious blog, analytics is valuable because publishing content without measuring its performance makes it difficult to determine what is actually working.
6. Add a Favicon
A favicon is the small icon associated with your website in browser tabs and other browser interfaces.
Instead of leaving the default Blogger branding, a professional blog should have its own favicon.
For example, W3 NOTES could use a simplified version of its logo.
A good favicon should be:
- Simple
- Recognizable
- Consistent with your brand
- Legible at small sizes
Blogger includes favicon configuration under its basic settings.
7. Configure Privacy and Search Visibility
One of the most important Blogger settings is:
Visible to search engines
If you want your public blog to appear in search engines such as Google and Bing, search-engine visibility should be enabled.
Google's official Blogger documentation explains that this setting allows search engines to find your blog.
To enable search visibility:
- Open Blogger.
- Select your blog.
- Click Settings.
- Go to Privacy.
- Turn on Visible to search engines.
This is one of the first settings you should check on a new public blog.
8. Configure Your Blog Address
Every Blogger blog needs an address.
A new blog normally receives a Blogspot address such as:
example.blogspot.com
Your address should be:
- Short
- Memorable
- Relevant to your brand
- Easy to type
Avoid unnecessarily complicated addresses containing long strings of numbers or unrelated words.
9. Connect a Custom Domain
For a serious publication, you may eventually want to replace your Blogspot address with your own domain.
For example:
Blogspot address
w3notes.blogspot.com
could become:
Custom domain
w3notes.com
A custom domain gives your publication a stronger independent identity.
Blogger supports connecting registered domains through its Publishing → Custom domain settings. Google currently notes that custom domains used with Blogger need a top-level domain or subdomain such as www.example.com or blog.example.com, rather than a naked domain directly in Blogger's custom-domain field.
10. Configure HTTPS
HTTPS is essential for a modern website.
HTTPS encrypts communication between visitors and your website and provides additional protection against certain types of interception and tampering.
For a Blogspot address, HTTPS is automatically available. For a custom domain, Blogger provides HTTPS availability and HTTPS redirect settings.
HTTPS redirect
When enabled, visitors are directed to the secure HTTPS version of your website.
For example:
http://example.com
is redirected toward:
https://example.com
For a professional website, using the secure version should be the goal.
11. Configure Blog Permissions
The Permissions section controls who can manage and read your blog.
Blogger allows you to add:
- Administrators
- Authors
- Readers
Google currently allows up to 100 total members, including authors, administrators and readers.
This is particularly useful for a team-operated publication.
For example:
Administrator
Can manage:
- Blog settings
- Templates/themes
- Posts
- Other users
Author
Can create and manage their own posts.
Reader
Can access a private blog without receiving management privileges.
Google explains that administrators have broad control, including the ability to modify settings and manage other administrators and authors.
Therefore, only give administrator access to people you completely trust.
12. Never Share Your Google Password
If someone needs to write for your blog, don't give that person your Google Account password.
Instead, invite them as an author.
This is a much safer way to manage a multi-author publication.
It also makes it easier to remove someone's access when they stop contributing.
13. Configure Reader Access
Blogger allows you to determine who can read your blog.
The available options include:
- Public
- Private to authors
- Custom readers
A normal public blog should use Public access.
Private access is more appropriate for internal projects, personal journals, testing environments or restricted publications.
14. Configure the Number of Posts on Your Homepage
Blogger allows you to specify the maximum number of posts displayed on the main page.
For many blogs, something around 5–10 posts provides a reasonable starting point.
However, the ideal number depends on your theme and content format.
Too many full-length posts on the homepage can create a very long page.
A better design may show:
- Post title
- Featured image
- Short excerpt
- Read More link
This allows visitors to browse several articles without scrolling through enormous amounts of content.
15. Configure Post Templates
Blogger provides an optional Post template feature.
This can be useful if your blog follows a consistent article structure.
For example, a template might include:
Introduction
What Is...
How It Works
Benefits
Frequently Asked Questions
Conclusion
However, don't create a template so restrictive that every article becomes identical.
Templates should improve your workflow without making your content repetitive.
16. Configure Image Lightbox
Blogger provides an Image lightbox option that allows images to open in an overlay when readers click them.
This can be particularly useful for:
- Tutorials
- Screenshots
- Infographics
- Product images
- Diagrams
- Technical illustrations
For a technology blog such as W3 NOTES, keeping images easy to inspect can improve the reading experience.
17. Configure Comments
Comments can turn a blog from a one-way publication into a community.
Blogger allows you to control:
- Comment location
- Who can comment
- Comment moderation
- Comment verification
- Comment messages
- Comment timestamps
Google recommends the Embedded comment location if you want readers to reply directly beneath posts.
18. Decide Who Can Comment
Blogger can allow:
- Anyone, including anonymous users
- Users with Google Accounts
- Only members of the blog
Allowing anonymous comments can increase participation but may also increase spam.
Restricting comments to Google Accounts or members can provide greater control.
For a growing public blog, choose the option that provides a good balance between community participation and spam protection.
19. Enable Comment Moderation When Necessary
Comment moderation allows administrators to review comments before they are published.
Blogger provides options including:
- Always
- Sometimes
- Never
According to Google's documentation, only administrators can moderate comments.
Moderation can be particularly useful when a blog begins receiving:
- Spam
- Promotional comments
- Suspicious links
- Abusive comments
- Automated comments
A healthy comment section should add value to the article rather than become another source of spam.
20. Configure Meta Tags
Blogger provides a setting called:
Enable search description
This allows you to create a search description for your blog. Google explains that this description can help users understand what your blog is about when it appears in search results.
This should be enabled for a serious public blog.
However, remember that search descriptions should describe the content accurately rather than guarantee a particular Google search ranking.
21. Optimize Your Article Titles
Your Blogger settings are only one part of SEO.
Your actual posts also need well-structured titles.
Google recommends using relevant keywords in post and page titles and suggests keeping titles concise enough to remain readable in search results.
For example:
Weak title
Blogger Settings
Better title
How to Configure Blogger Blog Settings
More specific title
How to Configure Blogger Blog Settings: Complete Beginner's Guide
The goal is to make the subject immediately clear.
22. Use Headings in Your Articles
Long articles should be divided into logical sections using headings.
For example:
How to Configure Blogger Blog Settings
What Is Blogger?
How to Access Blogger Settings
Configure Basic Settings
Configure SEO Settings
Configure HTTPS
Configure Comments
Configure a Custom Domain
Final Blogger Checklist
Google's Blogger documentation specifically recommends using headings to help search engines understand what your post is about.
23. Optimize Your Images
Images should not simply be uploaded and forgotten.
Blogger allows you to add descriptive information such as alt text and titles to images. Google recommends using descriptions to make images more searchable and accessible.
Instead of:
IMG_1234.jpg
use a meaningful filename such as:
blogger-settings-dashboard.jpg
And instead of meaningless alternative text, describe what the image actually shows.
For example:
Blogger Settings dashboard showing the Privacy and Publishing sections.
24. Configure Custom 404 Pages
A 404 page appears when someone attempts to access a page that doesn't exist.
Blogger allows you to customize the 404 message.
Instead of giving visitors a confusing dead end, create a helpful message such as:
Page Not Found
The page you're looking for may have been moved or deleted. Use the search box or return to the homepage to find what you need.
A useful 404 page keeps visitors engaged with your website.
25. Use Custom Redirects Carefully
Suppose you previously published:
/2025/old-blogger-guide.html
and later replace it with:
/2026/blogger-settings-guide.html
You can use a Blogger custom redirect to send visitors from the old address to the new one.
Blogger provides custom redirects under Errors and redirects. Google also explains that a permanent redirect can be used when the original article has been deleted or moved.
Redirects are particularly useful when restructuring an established blog.
26. Configure Crawlers and Indexing Carefully
Blogger includes advanced settings for:
- Custom robots.txt
- Custom robots header tags
These settings communicate instructions to search-engine crawlers.
This is one area where beginners should exercise caution.
Do not copy a random robots.txt configuration from a blog or YouTube video simply because it is advertised as an SEO trick.
Incorrect indexing instructions can prevent search engines from accessing content you actually want indexed.
If you don't have a specific technical reason to customize these settings, Blogger's standard configuration is often the safer starting point.
27. Connect Google Search Console
Blogger provides an option to connect with Google Search Console.
Search Console can help you understand how Google Search interacts with your website.
It can provide information about:
- Search queries
- Impressions
- Clicks
- Search performance
- Indexed pages
- Search-related issues
Search Console is an important tool for bloggers who want to grow through organic search.
28. Configure Monetization Settings
Blogger includes a Monetization section with options such as custom ads.txt.
The ads.txt system is used to identify and authorize sellers of digital advertising inventory.
If you're using an advertising platform that requires ads.txt, follow that platform's instructions carefully.
Don't paste random ads.txt entries from the Internet.
29. Don't Confuse Blogger Settings With AdSense Approval
Configuring Blogger correctly does not automatically guarantee Google AdSense approval.
AdSense monetization depends on more than technical settings.
A serious monetized blog should focus on:
- Original content
- Useful information
- Good navigation
- Clear website identity
- Good user experience
- Policy compliance
- Proper disclosures where applicable
The goal should be to build a valuable website first and monetize the audience second.
30. Configure Your Blog Feed
Blogger provides settings for how much content is included in your blog feed.
Depending on your requirements, you can configure the feed to provide:
- Full content
- Short content
- Custom content
- No feed
Blogger also provides options for comment feeds and per-post comment feeds.
For a normal content publication, feeds can be useful because they allow readers and feed-reading services to follow new content.
31. Configure Your Blog's Design
Settings determine how your blog operates, but your theme and layout determine much of how it looks.
A professional Blogger website should have:
- Clear navigation
- Readable typography
- Responsive design
- Consistent branding
- Good spacing
- Search functionality
- Well-designed article pages
- Useful footer links
Avoid themes overloaded with animations, popups and unnecessary widgets.
A simple website that loads quickly and is easy to navigate can provide a better experience than an impressive-looking website that is difficult to use.
32. Configure Your Navigation
Your navigation menu should help visitors discover your most important sections.
For a technology publication, for example, navigation might include:
- Home
- Technology
- AI
- Web Development
- Digital Business
- Cybersecurity
- Tutorials
- Reviews
Don't add every label you've ever created to your navigation bar.
Use your most important content categories.
33. Configure Your Sidebar
A sidebar can contain useful elements such as:
- Search
- Popular posts
- Recent posts
- Labels
- Newsletter signup
- About information
- Social links
However, don't turn the sidebar into an advertising wall.
Every element should have a purpose.
34. Configure Your Footer
Your footer should provide access to important information.
Consider including:
- About
- Contact
- Privacy Policy
- Terms and Conditions
- Disclaimer
- Cookie Policy
- Copyright information
For example:
© 2026 W3 NOTES. All rights reserved.
The footer is also a good location for secondary navigation.
35. Create Essential Pages
Before heavily promoting your blog, create important supporting pages.
A professional publication should consider having:
About
Explain:
- Who you are
- What the website covers
- Why it exists
Contact
Give readers a way to contact you.
Privacy Policy
Explain how visitor information and technologies such as cookies are handled.
Terms and Conditions
Explain the terms governing use of the website.
Disclaimer
Clarify the nature and limitations of information provided on the website.
Cookie Policy
Explain relevant cookie and tracking practices where applicable.
Depending on your business model, you may also need an Affiliate Disclosure.
36. Organize Posts With Labels
Blogger uses labels to organize posts.
For example, a technology blog might use:
- Artificial Intelligence
- Blogging
- Cybersecurity
- Digital Marketing
- Finance
- Internet
- Software
- Web Development
- WordPress
Labels help readers filter related content. Google also documents labels as a way to organize posts.
Don't create a new label for every article.
Instead, establish a consistent taxonomy for your website.
37. Build Internal Links
Internal linking means linking one article on your blog to another relevant article on the same website.
For example, an article about:
How to Configure Blogger Blog Settings
could link to:
- How to Start a Blog
- How to Create a Blogger Blog
- Blogger vs WordPress
- How to Write Blog Posts That Rank
- How to Get Google AdSense Approval
- SEO for Bloggers
Internal links help visitors discover related information and create connections between your articles.
38. Configure Your Blog for Mobile Users
Don't configure your Blogger website exclusively for desktop computers.
Test it on smartphones and tablets.
Check:
- Navigation
- Font size
- Images
- Tables
- Videos
- Buttons
- Advertisements
- Paragraph spacing
- Search functionality
A visitor should be able to read and navigate your articles comfortably on a small screen.
This is particularly important for audiences accessing the Internet primarily through mobile devices.
39. Secure the Google Account Behind Your Blog
Your Blogger website is connected to your Google Account, so securing that account is essential.
Use:
- A strong unique password
- Two-step verification
- Account recovery options
- Security alerts
- Trusted devices
If an attacker gains access to the Google Account controlling your blog, they may potentially gain access to the blog itself.
Website security therefore begins with account security.
40. A Recommended Blogger Configuration
For a typical public professional blog, a sensible starting configuration would be:
| Setting | Recommended Approach |
|---|---|
| Blog visibility | Public |
| Search visibility | Enabled |
| HTTPS | Enabled |
| HTTPS redirect | Enabled where available |
| Blog title | Clear brand name |
| Description | Accurate summary |
| Language | Primary publishing language |
| Time zone | Correct operating/publishing time zone |
| Comments | Enabled according to audience |
| Comment moderation | Use when spam requires it |
| Favicon | Custom branded favicon |
| Analytics | Connected |
| Search Console | Connected |
| Custom domain | Recommended for serious publications |
| Robots.txt | Default unless customization is necessary |
| Robots header tags | Default unless you understand the implications |
| Navigation | Simple and logical |
| Labels | Consistent categories |
| Mobile design | Fully tested |
| Essential pages | Published |
| Security | Google Account protected |
41. Blogger Settings You Should Avoid Changing Randomly
Not every setting needs to be customized.
In particular, be careful with:
- Robots.txt
- Robots header tags
- Custom redirects
- DNS records
- Custom domain settings
- Feed configuration
- Advanced theme code
These settings can have technical consequences.
The best approach is:
Change a setting because you understand why you need it—not because someone told you that every Blogger blog must have it enabled.
42. Complete Blogger Configuration Checklist
Before launching a serious Blogger website, review the following:
Blog Identity
- [ ] Blog title configured
- [ ] Blog description written
- [ ] Correct language selected
- [ ] Favicon uploaded
Privacy and Visibility
- [ ] Blog is public if intended for public readership
- [ ] Visible to search engines enabled
Domain and Security
- [ ] Blog address selected
- [ ] Custom domain configured if required
- [ ] HTTPS enabled
- [ ] HTTPS redirect enabled where available
- [ ] Google Account secured
- [ ] Two-step verification enabled
Permissions
- [ ] Correct administrators added
- [ ] Authors invited through Blogger
- [ ] No Google passwords shared
- [ ] Reader access configured appropriately
Posts
- [ ] Homepage post count configured
- [ ] Post templates reviewed
- [ ] Image lightbox configured
Comments
- [ ] Comment location configured
- [ ] Comment permissions configured
- [ ] Comment moderation reviewed
- [ ] Spam controls reviewed
SEO
- [ ] Search description enabled
- [ ] Post titles optimized
- [ ] Headings used correctly
- [ ] Images given descriptive alt text
- [ ] Internal links added
- [ ] Labels organized
- [ ] Search Console connected
Technical SEO
- [ ] Robots settings reviewed
- [ ] Custom redirects configured when necessary
- [ ] 404 page configured
- [ ] Custom domain tested
Analytics
- [ ] Google Analytics connected
- [ ] Search Console connected
Content and Trust
- [ ] About page published
- [ ] Contact page published
- [ ] Privacy Policy published
- [ ] Terms and Conditions published
- [ ] Disclaimer published
- [ ] Cookie Policy published where applicable
- [ ] Affiliate disclosure published where applicable
Design
- [ ] Responsive theme configured
- [ ] Logo configured
- [ ] Navigation configured
- [ ] Sidebar reviewed
- [ ] Footer configured
- [ ] Mobile version tested
Monetization
- [ ] Monetization strategy established
- [ ] Advertising locations planned
- [ ]
ads.txtconfigured only when required - [ ] Affiliate disclosures added where necessary
- [ ] Ad placement does not overwhelm content
Final Thoughts
Configuring a Blogger blog properly is one of the most important things you can do before turning it into a serious online publication.
The process goes far beyond choosing a theme and publishing articles.
A professional Blogger website should have a clear identity, appropriate privacy settings, search-engine visibility, HTTPS, secure account access, organized content, controlled comments, useful navigation, analytics, search monitoring and a reliable domain configuration.
The most important settings to review first are Basic, Privacy, Publishing, HTTPS, Permissions, Posts, Comments, Meta tags, Errors and redirects, Crawlers and indexing, and Monetization. These are all part of Blogger's current settings structure.
But remember: settings don't build a successful blog by themselves.
Your long-term success will depend on what you do after configuration—publishing useful content, understanding your audience, improving your SEO, building traffic, developing trust and creating sustainable ways to monetize your readership.
Think of Blogger settings as the foundation of your website.
Your content, audience and business strategy are what you build on that foundation.
Configure it correctly. Publish consistently. Build trust. Grow your audience. Then monetize intelligently.
Official Blogger Resources
For the latest Blogger configuration options and instructions, consult Google's official Blogger documentation:
Blogger Help — Manage your blog's settings
Blogger Help — Help people find your blog on search engines
Blogger Help — Control access to your blog
Blogger Help — Manage your comments
Blogger Help — Set up a custom domain
Image: Blogger.com
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